Project Case Study

ApexWash

Pressure Washing & Soft Wash / Exterior Cleaning (Demo)

Local BusinessWeb DesignSEOLead Capture

Professional exterior cleaning demo—hero with schedule and instant-quote CTAs, full services menu (house washing, concrete, decks, soft wash, roof, gutters, commercial, pool decks, rust treatment), before/after slider, Google reviews carousel with connect-your-listing guidance, gallery, blog, service areas, contact form, business hours, chatbot assistant, and ballpark instant-quote estimator.

ApexWash homepage — professional pressure washing and soft wash with estimate and instant quote CTAs

Project

The brief

ApexWash is framed as a metro-area exterior cleaning company for homes and businesses: a conversion-led hero (“Restore your curb appeal—fast”), clear positioning around soft wash vs. high-pressure where it matters, and scannable service modules from house washing and driveways to roof cleaning, gutter brightening, commercial exteriors, and rust or stain treatment. The demo layers in proof and engagement—drag before/after, a Google reviews carousel with setup notes for `reviews-config`, job gallery, blog posts on wash frequency and methods, multi-area coverage, office hours, and repeated estimate requests—plus an embedded chatbot and an instant quote estimator for ballpark pricing before a call.

Challenge

Turn curb-appeal and cleaning searches into calls, form fills, and instant quotes
Educate visitors on safe methods (soft wash vs. pressure) without slowing the first screen
Build trust with reviews, before/after, gallery, and structured contact and hours

Solution

Service taxonomy and CTAs aligned to residential and commercial exterior intents
Interactive proof (before/after) and review placeholders wired for real Google data
Lead capture through forms, chat, and estimator modal with clear “not a contract” framing

Outcome

A polished pressure-washing demo that reads as professional and local-ready—optimized for estimates, calls, and self-serve quote interest.

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